When you start your business, no matter how small or big it maybe, the very first thing that probably comes to your mind is to advertise it. It is the only way people will know about your brand and be willing to invest in your products.
With time and people changing day by day, people have begun to rely on new advertising methods like Digital Marketing rather than opting for traditional ones. And why not, after all, such advertising methods like Bulk SMS, social media marketing and online advertising have an array of benefits to offer.
What Is Digital Marketing?
The word Digital marketing refers to advertising your brand/ product/ service on digital channels such as search engines, social media, email and mobile apps. The question now is how to use digital marketing in 2020 to promote a product.
How to Promote Your Product Using Digital Marketing Methods
There are a few ways you can promote your business or product through digital marketing. They are:
1. Through Social Media Campaign
According to statistic, a minimum of 2.6 billion people around the world are actively using social media. With this growing number of users on social media channels, you can easily reach out to most people across the globe to promote your product. Following are some of the ways you can use to promote your product –
• Create an interesting campaign.
• Use influential and memorable hash tags.
• Make it look interesting. Create behind the scene videos for your product and services and share it with your customers or viewers and followers.
• Add exciting photos and videos related to your product on your social media profile.
2. Start Content Marketing
Rather than traditional advertising, content marketing plays a much bigger role in advertising your brand. Almost 70% of the people tend to read blog and act upon the same.
It is not easy to get people to spend money on something they haven’t heard of ever before. So, you will need content that will educate your audience about your product.
Use Info graphics and Gif-o-graphics to talk about your product. You can also write some amazing and intriguing articles about your product. But what is the point of those articles, if it is not reaching the right audience. For that, you can simply connect with high-authority websites who have a forte for guest posting and/or product features. To get a website that has all the features, you have to hire a web development agency that can help your website grow by using the right kind of SEO techniques.
If you have marketing pieces that have been particularly successful using one digital medium, reformat it to use across your digital marketing channels. Give it a slight refresh or adjust the language if it’s specific to its original use but if you’ve had success with a particular message, promotion or call to action, capitalize on it.
3. Email Marketing
66% of consumers have made a purchase as a direct result of an email marketing message. Sending newsletters through E-mails is a great idea. It allows you to easily share news, latest photos & information of your product with your customers. You can also send exclusive discounts, offer and promotional deal to your audience.
Tips for email marketing:
• Personalize with recipient’s name
• Time appropriately. The best time to send your email is in the evening or on weekends when people aren’t on the clock.
• Include subject lines over 70 characters in length
• A/B test to increase customer engagement rates
Digital marketing is one of the best techniques used for product and business promotion. Use the above-mentioned ways to promote your product and you will succeed in converting your audience into sales.