How Retailers Can Use SMS To Boost Sales?
Retailers have struggled to make effective use of mobile messaging for several years. It's an enticing proposition–reaching roughly 300 million U.S. consumers on an almost always nearby device.
Mobile users have a close relationship with their handsets. In fact, a recent survey found that over 61 percent of those surveyed keep the phone in the bedroom and 41 percent have it within the reach of the arm from where they sleep. Retailers can take advantage of this relationship to maximize sales, profit and loyalty, particularly with consumers aged 22-34 years with the help of bulk SMS service.
If you are wondering how Bulk SMS can boost your sales, here are a few ways –
1. Let Your Customers Know About Your Offers Through A Text Message
Does your retailer shop offers promotions and deals almost regularly? Through a simple text message, let the customers know! You can virtually guarantee that your message will be read. Through Bulk SMS, let them know you've got a deal going. Take help of the same even when it's over, or how they can take advantage of it and most importantly how much they can save.
2. Send Purchase and Delivery Information to The Customers
When a customer makes a purchase, send them a message to say thank you. Then let them know when their item is to be delivered – going that extra mile with customer service always pays off.
3. Create a Customer Loyalty Program
Customer loyalty programs are easy to set up with SMS, and research shows that repeat customers are spending 67% more than first-time customers. Offer exclusive benefits to your text club subscribers, such as flash sales, first access to new products, and member events only. With custom fields, you can make sure all of your messages are customized to help each subscriber feel valued. This is important because 75 percent of customers are more likely to buy from a store that recognizes them by name, offers choices based on past purchases, and knows the history of their purchases.
4. Provide Product Updates
Let customers know when their product is ready with customer text notifications. This can be used for in-store pickup or for online orders. Additionally, if customers need to set up an appointment to schedule a fitting, a demo, etc., you can send out links to do that saving both parties time!
5. Get The Best Out Of Your Social Media Strategy
If your business has a strong presence in social media you may already have people shopping from your pages. But, if you don't have an e-commerce base, you can use Texting or Bulk SMS Gateway as a tool to turn digital traction into sales. For example, as a caption under a photo, to reserve an order, you can provide your text-enabled number or short code with instructions for text in. Gather customer information, send them an invoice and schedule a pickup!
6. Promote Any Social Events And Offers
A great way to get people to look at your products is by getting them into your space. This marketing tactic, however, has some hidden advantages. As a retailer you've got one of the most desirable events planning necessities: and that is the space in your retail shop. Partner with local restaurants or events to attract people from your relationship and take in the bonus ads. Good part? It is easier than ever to give out invites and reminders via SMS Marketing. You can even monitor who is checking out the event with link tracking, and give them an extra nudge.