Tips for successful SMS campaigns and lead generation
More than 4 billion people using mobile phones worldwide. The number of mobile phone users in the world is expected to pass the five billion mark by 2020. The mobile phone is the only device which connecting this huge number. For companies and brands, SMS marketing become essential. SMS is personal, people prefer to receive promotions and offers SMS from their favorite brands. Which is why using SMS campaign for lead generation is very helpful. Check the below advice for a successful lead generation.
SMS campaigns need a clear CTA (call to action)
The CTA (Call to action) is the most important part of your SMS campaigns. It helps customers to understand your reward, offer, coupon code and how to claim it. It should be clear and easy to understand.
If customers fail to understand, what to do when they receive your SMS, your lead generation numbers will fall. So keep it simple, so that it will be easy for customers, simple instruction can go long way to convincing customers.
Timing is everything
Best times in the day to send SMS campaigns – Weekdays
8:00 am – 12:00 pm – Mornings are a most effective time to send SMS, this is because people are arriving at office, checking emails, and tend to have time to read your messages and even have a quick shop online.
5:00 pm – 9:00 pm - Early evenings and before 9 pm is also the best time to send SMS. Sending a text message much later than 9:00 pm means customers may not have enough time to check your SMS and buy.
Note: It is important not to flood customers with Offers and discount SMS, as this can be annoying can harm your brand. Keep it weekly.
SMS response rates 45% – Email response rates 6%
Don’t forget to follow up
Generating lead through SMS is the only half of the battle for any marketing campaign. You should always send a follow up message or a call, this will help solid lead conversions.
You must respond to your lead quickly. This will show that you are not just a part of automated SMS marketing campaign. Following up will remind and encourage customers to become your client.