Gone are those days when people would simply read online. Nowadays, people observe and understand through online visuals. Almost 65% of the world’s population are visual learners. An eye-catching visual and interesting content is what keeps a user engaging no matter which audience you are targeting to. Another big change in the rise of visual search is after the Google algorithm change in 2013.
One of the biggest questions arises if you are a digital marketer is whether the audience is liking your post or not? Whether they are liking my graphics or not?
I often find myself scratching and churning my head to find the perfect graphics which align with our services, product and attract our audiences. It can get really difficult to harness the patience when you feel your graphics are not to the mark however, you don’t find much of engagement because it is not what your audience want. Therefore, it is very important to personalize your personality even while designing.
A graphics designer plays a very important role in the whole outlook of a website. As they say, the first impression is the last impression. A website is the face of internet marketing and the face has to grab the attention of marketers and Graphics can make that impression last long. A well-illustrated graphic design provides credibility to the brand, a user must get the satisfaction of their visuals on your website.
"A picture is worth a thousand words". This may be an old cliché phrase but very true. A picture can speak a thousand words, we all know an infographic has become an increasingly popular medium to advertise in the digital sphere. Infographics are graphic visuals that help in presenting information quickly and clearly.
6 Tips for Image SEO optimization.
Image Optimization (Alt-text): Include alt-text in an image but appropriately, it improves accessibility to Google which able to show it to the users on web pages and friendly user experience.
Google will only show images in the search results which are optimized properly. For example, an image SEO is when you put the keyword for the file names, alt-tags, and image sitemap are all very important to put if you want your image to get optimized in Google.
When the “view image” was removed
Reduce Image Size: Use an image with less MB or even works better in KB as it will reduce the loading time. Because the larger the file size, the longer it will take time to load. However, make sure you don’t use a pixelated image. For an e-commerce website, a good rule of thumb is to use an image size below 70 kb.
Relatable Caption: The key here is to maintain both page and image relevance for search engines. This will help the search engine crawl your page through your content/ caption and image through the alt-text.
High-Quality Images: High-quality images or images with high resolution will appear better on search engines than an image with low-quality which are likely to get distorted.
Let the picture sell: whether the purpose is to sell or educate viewers, a well-laid picture naturally entices the user to take action. The action may result in the purchasing of products, the sharing of images or reacting to images is a result of a good marketing campaign.
Storytelling: Storytelling using illustration is an art. Sure does, storytelling comes with articles of narration in words that one can relate to, however, not every story can be fully described in words and in which the art of storytelling by graphics comes to play. Just like the cover photo of this blog display the terms that contain in this article similarly, an image can speak a thousand words.
If you are anyone like us who are trying to get hands into social media, you are most likely to have the best foot forward to win the game.
Some of the amazing online image editing tools are:
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