Indians are very fond of Jewelry especially during the festive season you will find women covering themselves with jewelries from head to toe. Indian traditional look is incomplete without Maang Tika and not to surprise yourself when you see one wearing a gold on their legs in the form of Payal or a toe ring. Jewelries play a vital role in Indian culture, it is the essence of Indian Shringar.
Indians are very emotional and get personal when it comes to religions or rituals and text messaging helps you personalized with your customers. It is the only form of marketing where one-to-one communication takes place between the sender and the receiver. It helps you in understanding your customer needs and fulfill their requirement. SMS is a great way to connect with your customers and to survey your products based on customer preferences.
Ladies love sales and offers.The moment they see an SMS with sale or discounts written on it, they would undoubtedly going to open your message.This increase the interest of customers.You can send promos, discounts, offers on festive season also can notify them on latest collection.
Increase Customer Engagement
Your brand should engage with customer across entire customer lifecycle. An SMS increase customer’s engagement as there is a high rate of opening of messages and pleasing messages from brands are a gem. So a brand’s engagement and the type of SMS send to customer should be short and sweet.
Integrate with other Channels
What can be more good than a medium which can integrate with all your other channels, an SMS is a solution where you can easily integrate with all other channel like your website or social media pages. Since SMS limit is only 160 char in therefore it doesn’t require much time for a person to read.This is beneficial.
Since SMS is a one-to-one- communication, it helps in building a healthy relationship with your customer and create a long term customer loyalty. SMS is the best way to establish a customer relationship with any brand.
It is necessary to do a follow-up of your customer after every purchase. Send customers a feedback message so you can get an idea to what extent your products satisfy them or a thank you message which shows your gratitude. It is necessary to know your customer’s status.You can also send an opening invitation and exciting offers on similar products based on their last purchase by keeping track of their records.
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